BlackBerry has opened its first retail store in the Middle East.
The 1,000 square foot store is located in the Dubai Mall in the city of Dubai in the United Arab Emirates.
According to BlackBerry, the Dubai Mall is the largest shopping mall in the world, attracting 37 million customers each year.
In addition to selling BlackBerry smartphones, the store will offer free software upgrades, data backup and transfer solutions, product set-up services and repair logistics, BlackBerry said.
The store is also taking pre-orders for the Q5 smartphone, the company's low-cost alternative to its Z10 and Q10 devices.
When contacted, BlackBerry was unable to say how many retail stores it operates across the globe. In North America, it primarily sells its devices through retail outlets such as Best Buy and Future Shop.
Forty-per-cent of the company's revenues came from the Middle East, Europe and Africa last year. BlackBerry does not break down revenue segments further than that.
The company is releasing its first quarter results on June 28.