The Cambridge-based business went under after less than two years for a variety of reasons, including the fact his app was overtaken by a similar one developed by Re-Max.
Buzny graciously agreed to talk about what he learned from his unfortunate adventure with TxtiQ for a feature I wrote last year on tech-company failures for our annual Tech Spotlight magazine.
At the time he was already at work on his next venture. Called Mind Over Mobile, it offered a text-messaging service for municipalities, unions, school boards and retail customers.
Recently, Buzny contacted me to say he had landed one of his first big customers. The City of Kitchener is conducting a one-year pilot project using text-messaging technology designed by Mind Over Mobile.
Using his service, citizens can sign up to get information over their phones about programs, news and deals from selected city departments.
Buzny is hoping to land other municipalities as well. Other clients include the Cambridge Sports Park and Global Pet Foods.
Highly-targeted marketing is more effective than broad-based tactics like sticking a portable sign in front of your business, he says.
At the moment, he’s keeping things lean. He’s the only employee of Mind Over Mobile and rents space in the Can-Amera Corporate Centre on Shearson Crescent in Cambridge.
Though marketing dollars remain tight, “I definitely think I can make a go of it,” says Buzny.
Larry Smith, an economics professor at the University of Waterloo, once told me one of the most underrated qualities of an entrepreneur is courage. It’s a comment I often think about when I interview people starting their own businesses.
Buzny is not lacking in courage and I wish him well.