The Miami Dolphins, by virtue of playing in three straight Super Bowls - winning two straight including the completion of an unbeaten 17-0 season in 1972 - are an iconic NFL team.
Having record-setting Dan Marino as the the quarterback in a pass-happy offence later, during the 1980s, doesn't hurt the legacy though Marino, with one losing appearance against the far more balanced San Francisco 49ers, could not win a Super Bowl.
Yet this iconic NFL team has messed with tradition by changing its logo. It was made official in April and it will be revealed across North America tonight when the Dolphins open the 2013 NFL pre-season in the annual Hall of Fame Game in Canton, Ohio against the Dallas Cowboys. Here's an evolution of the Dolphins' logo.
Reaction to the Dolphins' new logo has been positive to mixed. Gone is the dolphin wearing a helmet jumping through the sun hoop (that's what it's supposed to be). It's replaced by a swimming dolphin, sans helmet and, apparently, true to science in terms of the way a dolphin swims.
Not sure I like it, or not, though warming to it. Certainly looks less goofy, and I grew up a Dolphins fan. Still, it's risky for an iconic team to be changing things.
The Dolphins will probably sell some extra merchandise. And, realistically, a dolphin jumping through a hoop while wearing a football helmet arguably looks un-football like. Not tough. Yet while wearing those helmets, the Dolphins of the 1970s bludgeoned opponents with the running game of Larry Csonka, Jim Kiick and Mercury Morris and then during the 1980s ripped opponents to shreds via the passing arm of Marino.
So nobody laughed at the dolphin wearing a helmet jumping through a hoop. This was one tough as nails football team, particularly during the 1970s dynasty.
But the Dolphins have been a shadow of that in recent years, the post-Don Shula years. So while it will take some getting used to, if they were going to change things, and not sure I agree with it, perhaps now is the time.