And on that front, the franchise did well, donating some 9,500 stuffed animals to charity. Rookie Nick Magyar got the all important Teddy Bear goal midway throught the first period.
But Kitchener went one step further and donated the lead to the London Knights.
The club was about two minutes away from the win when the Green and Gold roared back for three unanswered goals for a 6-4 win at the Aud.
Another tough one to swallow as the Blueshirts gave up a late third period lead for the second consecutive game.
The big picture says it's character building and a learning experience. But it would be nice to see the team close out a game.
On to the next one. In this case, it's three in three days - Friday at home to Owen Sound, Saturday in Saginaw and Sunday in the Soo. That's no easy threesome.
Radek Faksa leaves today for the Czech Republic.
It's a week at camp in his homeland before a week prep in Sweden in advance of the world juniors.
The 19-year-old said he has been to Sweden once, when he was "like two."
Turns out his aunt Jane lives there.
Me: Jane? That sounds like a North American name?
Radek: It's Jana, but Jane is the English translation.
Two years ago, the kid couldn't speak a word of English. Now he's giving me translation lessons.
In case you missed the action, here is a vid of the Bear bomb.