If Velo-city Global 2010 in Copenhagen focused on the spirit of cycling, Velo-city Global 2012 in Vancouver is reconnecting with the financial benefits of cycling.
No surprise that, considering the bean-counting mentality of most North American decision-makers, or considering the current global economic climate.
To ignore the dollars is to ride blindfolded.
I expect that conference chair Paul Dragan, himself a bike shop owner, will direct some of the discussion to the economic benefits of investing in the cycling culture.
Make the right arguments, show the savings, and vote-conscious councillors will make the right moves.