The Quebec-based company's name is probably more familiar to anyone who has ever shopped for a child's car seat, but Dorel also includes Cannondale, Sugoi, GT, Mongoose and Schwinn in its list of cycling name brands.
But Dorel has been largely a wholesaler, not a retailer. It already sells its products through boutique bike shops, like Ziggy's in Kitchener.
According to the report, Dorel is not intending to launch a string of retail stores. The New York operation, complete with a bike-fit component, will be a "concept store" that other bicycle retailers can gaze upon and emulate.
Can't help but think that this will put pressure on other bicycle retailers who are already being squeezed.